James Lawrence Mora best known as "Jim Mora", is a head coach of the UCLA Bruins of the Pac-12 Conference. In 1984, he started his coaching career at University of Washington, as a graduate assistant. Previously, he was a head coach in the National Football League, coaching the Atlanta Falcons and Seattle Seahawks. He was born to Connie Mora and Jim E. Mora, a retired NFL head coach.
He is a married man, who has been enjoying his marital relation with his beloved wife for more than 22 years. The couple is very active in charitable works and has donated a lot till date. The two runs the Count On Me Family Foundation with the aim of helping children with low socio-economic backgrounds, mental and physical disabilities. They have raised 4 children together: a son and three daughters.