Marlena Stell is a lesser-known personality in this current period of famous Youtube Makeup artists like James Charles and Jaclyn Hill, but she's been in the makeup business for a while now. By starting uploading makeup tutorial videos on YouTube since 2008, she's one of the early beauty influencers on the Internet. As in now, she's well known as the CEO of the brand and website Makeup Geek, which gives makeup lessons through a series of videos. As a brand, it sells a variety of beauty products and cosmetic goods and is one of the most successful beauty brands now, worth over $10 million in net worth.
Early Life of Marlena Stell
Marlena Stell was born in Vacaville, California, and attended Pensacola Christian College there. She studied Music Education as a major subject at college, but her childhood interest in makeup made her take Stage Makeup as a minor.
Marlena did makeup in special events held at college as a subsidiary just simply because she loved doing it. However, she could not make a career out of it at the time, as she did not have any resources and platform to showcase her skills to move further in the field.
Marriages and Divorces of Marlena Stell
Marlena Stell got married soon after college at the age of 22 and moved to Michigan with her first husband, Nick Reichert, where she started teaching music as a job. The college sweethearts remained together for seven years before they got divorced. They separated on the fact that they married early and found out that they shared few things in common than they anticipated.
The divorce changed Marlena in many ways, but she was able to make herself strong to give priority to the most important matter at hand: her makeup business. She did not make herself involved in any kind of relationship during the period in which her business was climbing up the business ladder. She sacrificed her romantic interests and began taking risks in the competitive market out there, constantly vying for ways to achieve sucess.
Marlena, after she achieved a satisfactory level of success in the beauty business, returned to dating once again. This time, she got romantically involved in a relationship with the guy named Cocoa Bear. She married him, but the bond turned out to be toxic, and the marriage ended after a year and a half. Again, she failed in her love life, but her professional achievements helped her cope through all the emotions.
Beginnings of Marlena Stell's Business
After the first legal separation, Marlena shifted her focus back to her original passion in life: Makeup. Marlena's love for makeup did not die with her teaching career or the divorce, and she still wanted to make an impact in the beauty business by educating women on innovative and creative makeup approaches. She wanted to make sure that every woman felt beautiful and with her unique makeup techniques, she wanted to strengthen their self-esteem, make them feel confident about themselves.
Marlena initiated her journey towards this vision in 2008 by uploading makeup tutorial videos on YouTube, a platform she found useful to reach those people who were in need of her distinctive styles due to the website's easy accessibility to a broader audience. Stella's exceptional content, which also included cosmetic product reviews in addition to the makeup videos, succeeded in drawing a large number of viewers, and soon she started earning a significant amount from YouTube that she quit her teaching job.
After leaving the teaching profession, Marlena launched her own website MakeupGeek.com in 2009. She began making about $20,000 from the advertisements on the site and from her YouTube channel. She then partnered with other cosmetic brands, which increased her earnings to $200,000 monthly from the sales of the cosmetic products through her site.
Marlena, after her second divorce, went on to focus her time and energy into growing her business, and she took different initiatives and ways to reach the customers to sell a particular product and learned a lot in the process in order to establish her brand as a successful one that it is today.
Stell worked hard to know the market scenario, researched extensively on the labs that made the products and took time to learn about how to optimize profit from the sale of products at an affordable price without compromising the quality. Her complete understanding of the relation between the product and the customer helped her create precisely the right kind of commodities that is high in demand in the market, which contributed to her brand's success. Today, Makeup Geek, worth above $10 million in net worth, grosses over $1 million monthly with an estimated $35 million in annual revenues.